TBWA en MINI laten jou een andere kant van BXL ontdekken met MINI 'Driven by Data'

18 april 2018

Midden in de heisa rond Facebook-data lanceren MINI en TBWA ‘Driven by Data’. Om te bewijzen dat je met Facebook-gegevens ook fantastische dingen kan doen. Als je ze correct gebruikt tenminste. Hoe? Driven By Data stippelt voor jou een uiterst persoonlijke citytrip door Brussel uit, op basis van jouw Facebook-profiel.

We delen allemaal veel info met Facebook. En daar kan je leuke, relevante dingen mee doen. Driven By Data duikt in je Facebook-profiel, op zoek naar de pagina’s die je leuk vindt. Op basis daarvan krijg je een unieke route te zien langs 3 Brusselse hotspots die je nog niet hebt ontdekt, maar wel helemaal jouw ding zijn. Een exotische resto, een speciale bar of die ene conceptstore. Alles kan! Probeer het zelf op www.drivenbydata.be

Elk weekend winnen twee gelukzakken hun uitgestippelde route als citytrip. Met een nieuwe MINI 3-deurs of Cabrio gaan ze op pad langs hun hotspots in bruisend Brussel. Diner, zakgeld en overnachting zijn volledig op kosten van MINI. Like!

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CREDITS

Client: MINI – Inge Vervliet, Georges Pagalis, Stijn Vermeulen
Agency: TBWA Group 
Accounts: Jasper Govaerts, Virginie Cuypers, Anouk Van Der Wallen
Creatives: Diederik van Remoortere, Jeroen Govaert, Nigel Ooms, Melissa Janssen, Jeremie Goldwasser, Ad Van Ongeval, Arnaud Bouclier, Philip De Cock
Creative Director: Steven Janssens
Creative Director Digital: Gert Pauwels
Designers: Ruben Temmerman, Frederik Severijns, Sébastien Bontemps
Motion designer: Federico Colella

Front-end Developer: Ruben Temmerman
Back-end Developer: Diederik Van Remoortere
Project Manager: Sam Sanders
Copywriters: Ann Vanminsel, Martin Collette, Nadine Claes, Sarah Pierrequin
Strategy: Anna Witkowska, Rindert Dalstra, Jolien Van Heyste
PR: Isabelle Verdeyen, Paulien Putman

MINI Driven By Data website www.drivenbydata.be

Jasper Govaerts

Account Director, TBWA Belgium

jasper.govaerts@tbwa.be +32 472 860 445

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.

TBWA en MINI laten jou een andere kant van BXL ontdekken met MINI 'Driven by Data'

Jasper Govaerts

Account Director, TBWA Belgium

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Over TBWA\Belgium

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