TBWA et Brussels Airlines repartent à l’affût des oiseaux migrateurs

Il n’y a pas que le printemps qui est de retour ! Pour la troisième fois, Brussels Airlines revient à la radio avec une nouvelle série de spots savoureux qui nous plongent dans l’observation d’oiseaux aux comportements somme toute très familiers. Acharnés du boulot en manque de vacances, couples blasés à la recherche de voyages romantiques, routiniers désirant du soleil, toutes des attitudes qui reflètent à merveille nos petits travers.

Ces spots nous plongent en pleine nature, aux côtés d’un ornithologue truculent, amoureux des oiseaux comme des mots qui, avec la même passion qu’une Arlette Vincent, va commenter les oiseaux qu’il observe avec tendresse et surtout une bonne dose d’humour.

Une bouffée d’air frais sur les ondes mais aussi en abribus et online pour nous vanter les city trips de Brussels Airlines, idéal pour le retour des beaux jours.

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

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TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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