TBWA et Brussels Airlines repartent à l’affût des oiseaux migrateurs

Il n’y a pas que le printemps qui est de retour ! Pour la troisième fois, Brussels Airlines revient à la radio avec une nouvelle série de spots savoureux qui nous plongent dans l’observation d’oiseaux aux comportements somme toute très familiers. Acharnés du boulot en manque de vacances, couples blasés à la recherche de voyages romantiques, routiniers désirant du soleil, toutes des attitudes qui reflètent à merveille nos petits travers.

Ces spots nous plongent en pleine nature, aux côtés d’un ornithologue truculent, amoureux des oiseaux comme des mots qui, avec la même passion qu’une Arlette Vincent, va commenter les oiseaux qu’il observe avec tendresse et surtout une bonne dose d’humour.

Une bouffée d’air frais sur les ondes mais aussi en abribus et online pour nous vanter les city trips de Brussels Airlines, idéal pour le retour des beaux jours.

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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