TBWA et Delhaize mettent en garde contre les risques d'une alimentation saine

Delhaize confirme son rôle de supermarché le plus sain du pays et colle des avertissements sur les produits sains.

1 avril 2025

À partir du 1er avril, la vente de cigarettes sera interdite dans les grandes surfaces. En prévision de cette interdiction et pour confirmer la réputation des magasins Delhaize en tant que supermarchés sains, TBWA a développé des « avertissements sains » : des messages légèrement absurdes apposés sur un certain nombre de fruits et légumes qui mettent en garde contre les conséquences positives d'une alimentation saine. Avec leurs bordures noires et leur typo reconnaissable, ces avertissements sains ressemblent aux messages dissuasifs sur les paquets de cigarettes, mais les conséquences sont autrement plus amusantes !

Isabel Broes, Campaign & Operations Director chez Delhaize Belgique : « les conseils santé ne doivent pas être ennuyeux. Au contraire, s’ils ont une touche d’humour, et que vous les voyez à un endroit inattendu, ils ont encore plus d'impact. »

Un clin d'œil sain, tout à fait en phase avec le positionnement de la marque Delhaize.

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À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.

TBWA et Delhaize mettent en garde contre les risques d'une alimentation saine

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