TBWA et EuroMillions font la brocante de l’année

EuroMillions, l’un des budgets phare de la Loterie Nationale a fait son arrivée chez TBWA. Une occasion rêvée pour « Paul », le célèbre et toujours sympathique gagnant d’effectuer son grand retour. En effet, l’agence vient de signer une campagne d’envergure dont il sera à nouveau le héro. Cette fois, l’éternel millionnaire a décidé de prendre part à une « petite » brocante. Pour faire un peu de place. Comme tout le monde. Sauf que Paul n’est pas vraiment monsieur tout le monde et que les objets dont il veut se séparer sont loin d’être ordinaires ! Scènes cocasses et humour garantis !

Une campagne à découvrir, sourire aux lèvres,  à la télévision (film 35 s, 30 s, 15 s), à la radio, sur les réseaux sociaux et les points de vente.

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A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels