TBWA et McDonald’s assurent une terrible fête d’Halloween pour les enfants malgré le coronavirus!

28 octobre 2020

Halloween. Chaque année, ce sont des milliers d’enfants qui sont impatients de faire du porte-à-porte, déguisés en vampires assoiffées, sorcières et autres créatures monstrueuses pour espérer récolter des tonnes de bonbons. Mais cette année, la crise du coronavirus semble empêcher cette soirée terrifiante. Ou du moins, semblait. Car le renforcement des mesures sanitaires ne suffit pas à effrayer TBWA et McDonald’s, bien au contraire.  

La célèbre fête prendra la forme de Carloween, un vrai Halloween pour voiture, tout en sécurité, au McDrive! En effet, les vendredi 30 et samedi 31 octobre, chaque petit filou portant un costume effrayant et qui osera prononcer la phrase “Un Happy Meal ou un sort” au Drive, recevra un Happy Meal® gratuit! Ce sera donc un Happy Halloween avec un Happy Meal® gratuit. Sauf si vous n’osez pas venir bien sûr…

La campagne Carloween sera diffusée à la radio et online.

#Carloween

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Spot RADIO Carloween - Vendredi et Samedi

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Line Martens

TBWA
line.martens@tbwa.be+32 473 459 913

Tom Eilers

TBWA
tom.eilers@tbwa.be+32 495 442 292

Geert Potargent

TBWA
geert.potargent@tbwa.be+32 475 800 989

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Nell Dumortier

nell.dumortier@tbwa.be

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À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

Contact

Excelsiorlaan 75/77, 1930 Zaventem, Belgium

+32 2 679 75 00

tbwa.be