TBWA et McDonald’s assurent une terrible fête d’Halloween pour les enfants malgré le coronavirus!

Halloween. Chaque année, ce sont des milliers d’enfants qui sont impatients de faire du porte-à-porte, déguisés en vampires assoiffées, sorcières et autres créatures monstrueuses pour espérer récolter des tonnes de bonbons. Mais cette année, la crise du coronavirus semble empêcher cette soirée terrifiante. Ou du moins, semblait. Car le renforcement des mesures sanitaires ne suffit pas à effrayer TBWA et McDonald’s, bien au contraire.  

La célèbre fête prendra la forme de Carloween, un vrai Halloween pour voiture, tout en sécurité, au McDrive! En effet, les vendredi 30 et samedi 31 octobre, chaque petit filou portant un costume effrayant et qui osera prononcer la phrase “Un Happy Meal ou un sort” au Drive, recevra un Happy Meal® gratuit! Ce sera donc un Happy Halloween avec un Happy Meal® gratuit. Sauf si vous n’osez pas venir bien sûr…

La campagne Carloween sera diffusée à la radio et online.

#Carloween

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A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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