TBWA et McDonald’s® fêtent le retour du CBO avec émotion... et humour !

22 février 2021

Bonne nouvelle pour les passionnés de poulet: après avoir disparu des radars depuis mai 2019, le mythique et unanimement apprécié CBO (Chicken, Bacon, Onions) est enfin de retour au menu chez McDonald's ! Et comme c'est souvent le cas pour des retrouvailles dignes de ce nom, beaucoup de larmes de bonheur sont au rendez-vous. En tous cas, c'est ce qui ressort de ce spot rempli d'émotion - une émotion poussée jusqu'à l'absurde - que TBWA et le réalisateur Jeroen Mol nous offrent aujourd'hui.

Clairement, le retour du CBO bouleverse tous les clients. L'émotion les submerge. Ils craquent littéralement. Et pour rallonger la sauce de cet intense moment d'émotion, c'est la déclaration d'amour de 1965, signée par les Righteous Brothers, qui sert de B.O.: "My love, my darling... i've hungered for your touch".
Le moins qu'on puisse dire est que le résultat est alléchant.

Les fans peuvent donc commencer à saliver. Et ne pas hésiter à demander une serviette supplémentaire à la commande !

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Laure Miquel-Jean

Head of PR, TBWA Reputation

laure.miquel-jean@tbwa.be +32 477 31 71 61

Anneleen Coppens

Consultant Reputation & PR, TBWA Reputation

anneleen.coppens@tbwa.be +32 497 05 08 81

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.