TBWA et McDonald’s® fêtent le retour du CBO avec émotion... et humour !

Bonne nouvelle pour les passionnés de poulet: après avoir disparu des radars depuis mai 2019, le mythique et unanimement apprécié CBO (Chicken, Bacon, Onions) est enfin de retour au menu chez McDonald's ! Et comme c'est souvent le cas pour des retrouvailles dignes de ce nom, beaucoup de larmes de bonheur sont au rendez-vous. En tous cas, c'est ce qui ressort de ce spot rempli d'émotion - une émotion poussée jusqu'à l'absurde - que TBWA et le réalisateur Jeroen Mol nous offrent aujourd'hui.

Clairement, le retour du CBO bouleverse tous les clients. L'émotion les submerge. Ils craquent littéralement. Et pour rallonger la sauce de cet intense moment d'émotion, c'est la déclaration d'amour de 1965, signée par les Righteous Brothers, qui sert de B.O.: "My love, my darling... i've hungered for your touch".
Le moins qu'on puisse dire est que le résultat est alléchant.

Les fans peuvent donc commencer à saliver. Et ne pas hésiter à demander une serviette supplémentaire à la commande !

Contactez-nous
Laure Miquel-Jean Head of PR, TBWA Reputation
Anneleen Coppens Consultant Reputation & PR, TBWA Reputation
Laure Miquel-Jean Head of PR, TBWA Reputation
Anneleen Coppens Consultant Reputation & PR, TBWA Reputation
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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