TBWA et McDonald’s® savent ce que les grands-parents font vraiment de leur temps libre…

Dans son dernier spot télé, TBWA nous démontre que tout le monde peut passer un bon moment chez McDonald’s®. Et cette fois, ce sont les grands-parents qui sont mis à l’honneur, brisant tous les clichés lors d’une visite au McDrive.

Dans ce spot, nous faisons la connaissance de deux grands-parents, à première vue assez classiques et ennuyeux, qui organisent une petite fête pour leurs petits-enfants. Leur tâche terminée, nous nous apprêtons à plonger avec eux dans les clichés.

En effet, quand les grands-parents invitent leurs petits-enfants à une fête, on pense toujours qu’ils n’ont pas grand-chose à faire en attendant que la fête soit finie. Qu’ils lisent le journal ou tricotent… Eh bien ce couple de grands-parents nous prouve le contraire ! Ils profitent de leur temps libre pour foncer au McDrive et s’offrir un bon moment à deux ! Parce qu’il n’y a pas de raison que seuls les enfants s’amusent !

McDonald’s®. Always open for good moments.

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Elien Onclinx TBWA
Elien Onclinx TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium