TBWA et Play Sports élèvent le sport au rang de génie

TBWA a créé une nouvelle campagne pour Play Sports qui tourne autour du génie. La création allie l'héroïsme typique du sport à une approche étonnamment classique. Le nouveau format a déjà été lancé cet été et est en train d'être étendu à une campagne croisée 360 °.

Le Cyclocross n’est qu’abandons, chutes et persévérance. Ce sport est un régal pour les yeux. Mais là où la plupart des cyclo-campagnes tournent souvent autour de l’ambiance et de la boue, TBWA a opté pour une approche légèrement plus subtile. Privilégiant la musique classique, les moments les plus héroïques de la saison dernière reçoivent une connotation poétique dans deux films et une série de spots radio. La pureté du sport saute aux yeux en images et en graphismes et les spots radio dénotent aussi de part un son original. La campagne tournera toute la saison avec aussi bientôt une activation prête à sortir.

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A propos de TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium