TBWA et Play Sports élèvent le sport au rang de génie

Mardi 8 octobre 2019 — TBWA a créé une nouvelle campagne pour Play Sports qui tourne autour du génie. La création allie l'héroïsme typique du sport à une approche étonnamment classique. Le nouveau format a déjà été lancé cet été et est en train d'être étendu à une campagne croisée 360 °.

Le Cyclocross n’est qu’abandons, chutes et persévérance. Ce sport est un régal pour les yeux. Mais là où la plupart des cyclo-campagnes tournent souvent autour de l’ambiance et de la boue, TBWA a opté pour une approche légèrement plus subtile. Privilégiant la musique classique, les moments les plus héroïques de la saison dernière reçoivent une connotation poétique dans deux films et une série de spots radio. La pureté du sport saute aux yeux en images et en graphismes et les spots radio dénotent aussi de part un son original. La campagne tournera toute la saison avec aussi bientôt une activation prête à sortir.

Contactez-nous
Lore Boghmans TBWA\
Lore Boghmans TBWA\
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium