TBWA et Solidarité Grands Froids mettent des hébergements de sans-abri en location sur Notfairbnb.be

#notfairbnb

TBWA Brussels et Solidarité Grands Froids, une asbl qui a pour objectif d’aider les sans-abri, lancent la plateforme online Notfairbnb. A première vue, on pourrait croire qu’il s’agit d’un site typique de location de Bed & Breakfast mais la plateforme ne propose que des endroits où les sans-abri passent la nuit. Pas de lofts luxueux ou d’appartements de rêve mais de misérables hébergements accompagnés d’une photo choquante et d’un descriptif au ton cynique. Chaque réservation virtuelle génère un don qui est reversé à Solidarité Grands Froids.

Via cette campagne choc, TBWA et Solidarité Grand Froids veulent mettre en avant, de manière surprenante, la problématique des sans-abri et en même temps récolter des dons pour des solutions concrètes. Avec l’hiver qui approche, ce sont plus de 50.000 sans-abris en Belgique qui vont devoir faire face au froid. En collaboration avec ses partenaires, Solidarité Grands Froids tente d’améliorer la situation des sans-abri dans les rues. Découvrez l’entièreté de la campagne sur www.notfairbnb.be

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Valérie Demeure

TBWA

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À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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