TBWA fait briller l’Europe et bien plus

Mardi 8 janvier 2013 — Pour la deuxième année consécutive, la collaboration entre AkzoNobel et TBWA pour le projet Trend Collections qui s’étend au-delà des frontières belges.

La nouvelle collection ‘Connections’ s’invite dans des pays tels que les Pays-Bas, la France, l’Estonie, la Russie mais aussi l’Afrique du Sud, la Turquie et le Maroc: au total, la collection est lancée dans les marchés de pas moins de 29 pays en ce début d’année 2013.

Cette collection tendance, uniquement disponible dans les mélangeurs, est le fruit  de la contribution d’un groupe international de créatifs et d’experts issus du design, de l’architecture et de la mode.

Le Centre d’Esthétique d’AkzoNobel a traduit cette contribution en 5 tendances et leur palette de couleurs correspondantes. TBWA les a ensuite rassemblées dans une brochure inspirante pour les clients. Les 5 tendances présentées pour 2013 sont les suivantes :

Collective Passion, Visual Solace, Switching off, The Art of Understanding et Home Factory. En outre le bleu profond, couleur de l’année, a été mis à l’honneur.

Contactez-nous
Tom Eilers TBWA
Valerie Vleminckx TBWA
Tom Eilers TBWA
Valerie Vleminckx TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium