TBWA geeft Lotus Frangipane een laagje rock'n'roll

Lotus pakt uit met een verrassend tv-spotje. Een vrouwelijke mecanicien begint haar eerste werkdag in een workshop voor café racers. Dat niet alleen haar passie voor motoren in de smaak valt bij de ruige biker boys wordt gauw duidelijk. 

Ook met de Frangipanes die ze in haar gereedschapskist heeft gesmokkeld en uitdeelt kan ze haar kersverse teammates meteen bekoren. "Lotus Frangipane is voor jou alleen... en iedereen", zo klinkt het.

Een gul gebaar dat haar in no time bombardeert tot 'one of the guys'. En waardoor haar eerste werkdag lekker gesmeerd loopt. Net als de vette soundtrack trouwens van de Belgische singer-songwriter Kris Dane.

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Bénédicte Ernst

TBWA

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TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

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