TBWA geeft Lotus Frangipane een laagje rock'n'roll

Lotus pakt uit met een verrassend tv-spotje. Een vrouwelijke mecanicien begint haar eerste werkdag in een workshop voor café racers. Dat niet alleen haar passie voor motoren in de smaak valt bij de ruige biker boys wordt gauw duidelijk. 

Ook met de Frangipanes die ze in haar gereedschapskist heeft gesmokkeld en uitdeelt kan ze haar kersverse teammates meteen bekoren. "Lotus Frangipane is voor jou alleen... en iedereen", zo klinkt het.

Een gul gebaar dat haar in no time bombardeert tot 'one of the guys'. En waardoor haar eerste werkdag lekker gesmeerd loopt. Net als de vette soundtrack trouwens van de Belgische singer-songwriter Kris Dane.

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Bénédicte Ernst TBWA
Bénédicte Ernst TBWA
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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

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TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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