TBWA lanceert een gloednieuwe campagne voor bpost

Zoals iedereen weet heeft bpost een duidelijke missie: ons elke dag dichter bij elkaar brengen.

bpost doet dan ook veel meer dan alleen maar brieven en pakketten leveren. Ze brengen ons emoties en zorgen voor kleine momenten die ons gelukkig maken en soms… ongelukkig.

Met dit in het achterhoofd hebben TBWA en bpost 3 nieuwe films gemaakt die de gevolgen tonen van een levering. Want ook al heeft bpost niets te maken met wat je krijgt, ze doen er alles aan om ervoor te zorgen dat je het krijgt.

In de films ligt de nadruk op humor om zo de grenzeloze inzet van bpost in de verf te zetten.

Deze week gaat de eerste film “Drum” on air. De tweede is er binnen twee weken en in 2017 volgt de derde film.

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Jonas Moors

TBWA

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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