TBWA mist geen seconde met Play Sports

Om de herstart van de verschillende competities op Play Sports aan te kondigen, creëerde TBWA een even eenvoudige als verfrissende campagne. Onder de lijn ‘Mis geen seconde van het nieuwe seizoen’ wordt teruggekeken naar memorabele momenten uit de afgelopen seizoenen. Want in sport telt elke seconde.  

De campagne omvat tv, radio, print en slim gebruik van, jawel, Instagram Stories. In een 30-seconden spot blikken we terug op de exacte seconde dat Vincent Kompany voor het eerst in anderhalf jaar scoorde, in slow motion en met de nodige effecten. In 7-seconden filmpjes zien we momenten uit het veldrijden: Van der Poel die op de knieën ging in Spa, Van Kessel die spectaculair onderuit ging in Vegas, etc.

De radiospots gaan verder op de gekende toon van Play Sports, met verschillende hoogte- of dieptepunten per renner telkens in één spot verwerkt.

De printadvertenties bestaan telkens uit alle 24 frames die zo’n seconde rijk is. En op diezelfde manier kun je die dan weer herbeleven in Instagram Stories: frame per frame tik je er doorheen. 

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Jochen De Greef TBWA
Jochen De Greef TBWA
Over TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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