TBWA mist geen seconde met Play Sports

5 oktober 2017

Om de herstart van de verschillende competities op Play Sports aan te kondigen, creëerde TBWA een even eenvoudige als verfrissende campagne. Onder de lijn ‘Mis geen seconde van het nieuwe seizoen’ wordt teruggekeken naar memorabele momenten uit de afgelopen seizoenen. Want in sport telt elke seconde.  

De campagne omvat tv, radio, print en slim gebruik van, jawel, Instagram Stories. In een 30-seconden spot blikken we terug op de exacte seconde dat Vincent Kompany voor het eerst in anderhalf jaar scoorde, in slow motion en met de nodige effecten. In 7-seconden filmpjes zien we momenten uit het veldrijden: Van der Poel die op de knieën ging in Spa, Van Kessel die spectaculair onderuit ging in Vegas, etc.

De radiospots gaan verder op de gekende toon van Play Sports, met verschillende hoogte- of dieptepunten per renner telkens in één spot verwerkt.

De printadvertenties bestaan telkens uit alle 24 frames die zo’n seconde rijk is. En op diezelfde manier kun je die dan weer herbeleven in Instagram Stories: frame per frame tik je er doorheen. 

Credits

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Persbericht

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Radiospot Aerts

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Radiospot VanderPoel

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Jochen De Greef

TBWA
jochen.de.greef@tbwa.be

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TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

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TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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