TBWA se mobilise pour Touring

TBWA group a pris la route avec Touring.

Après plusieurs semaines de compétition, Touring a décidé de confier la globalité de son budget communication à TBWA. L’objectif ? Un repositionnement de la marque, de son approche digitale et de son programme CRM. Refaire de Touring, une marque phare et incontournable sur le marché de la mobilité.

Pour plus d’informations, veuillez contacter Béatrice Paques, Directrice Marketing & Sales chez Touring ou Kris Govaerts, CEO chez TBWA.

Kris Govaerts Pride/TBWA
Kris Govaerts Pride/TBWA
A propos de TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


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