TBWA vat het weekend samen voor Play Sports

Hoe kun je een sportzender beter aan de man (of vrouw) brengen dan met de hoogtepunten van de sport zelf, dachten ze bij TBWA. Bijgevolg vatten ze nu reeds 7 weken de sportieve hoogtepunten van het weekend samen in 20 seconden. En dat levert erg leuke radio op.

Tientallen goals, honderden gierende banden, een pak winnaars, doelpuntenkermissen, Couckenbak, Koningin Mathilde, enz. De razendsnelle samenvatting van sportieve feiten, verrassende randinformatie én de nodige geluidseffecten zorgen voor zeer entertainende spotjes. Die sluiten telkens af met de vermelding dat het volgend weekend op de sportzender nòg straffer wordt, en een kalender met enkele topwedstrijden.

Diezelfde samenvatting wordt ook gemaakt in video’s, die dan weer gebruikt worden in social media. De campagne, die oorspronkelijk maar 4 weken zou worden ingezet, loopt al zeker 10 weken.  

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Jochen De Greef

TBWA

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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