TBWA vier keer bekroond op de John Caples Awards 2013

Vorige week kwam de jury van de 36ste John Caples Awards tot een verdict. De prijsuitreiking vindt één keer per jaar plaats in New York en beloont de beste interactive en direct marketing campagnes wereldwijd. De campagnes in de verschillende categoriën werden beoordeeld door een jury van een vijftigtal experts uit de hele wereld.

Het werd een geslaagde avond voor TBWA met drie Silver Awards in de categorieën Social Media (A Barrel of Maes for everyone with the name Maes voor Maes), Interactive Campaign (Bpost Live Webshop voor Bpost) en Integrated Campaign (The gap in the market voor KBC). Een uitstekend resultaat dus voor de 3 grootste cases van het bureau dit jaar. Daarnaast werd TBWA ook Finalist in de categorie Direct Mail Flat (A small compliment for declining market voor Bpost).

Voor meer informatie over de John Caples Awards :  http://www.caples.org/

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


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