Last night, at the 28th Effie Awards in Brussels, TBWA went home as the big winner. TBWA won the only gold award of the evening for its campaign for telecommunications operator Telenet, the “Helemaal Mee Tournee”. The cherry on the cake was a Bronze Effie for our campaigns to stimulate entrepreneurship for national bank KBC.

The jury praised the Telenet campaign for its effort to visit every single client at their home and help them with technical issues or to answer possible questions. The campaign managed to strengthen the company client relationship and emphasized Telenet’s personal service.

TBWA was honoured a second time with a Bronze Effie for its long term campaigning for KBC Bank. With its campaigns “The Gap in the Market,” “Room for Improvement,” and the latest in the series “The Pop-up Webshop”, TBWA and KBC encourage people to start their own business, and help business owners develop new business ideas both offline and online. 


TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


Excelsiorlaan 75/77,
1930 Zaventem, Belgium