Friday, June 10, 2016 — Last night, at the 28th Effie Awards in Brussels, TBWA went home as the big winner. TBWA won the only gold award of the evening for its campaign for telecommunications operator Telenet, the “Helemaal Mee Tournee”. The cherry on the cake was a Bronze Effie for our campaigns to stimulate entrepreneurship for national bank KBC.

The jury praised the Telenet campaign for its effort to visit every single client at their home and help them with technical issues or to answer possible questions. The campaign managed to strengthen the company client relationship and emphasized Telenet’s personal service.

TBWA was honoured a second time with a Bronze Effie for its long term campaigning for KBC Bank. With its campaigns “The Gap in the Market,” “Room for Improvement,” and the latest in the series “The Pop-up Webshop”, TBWA and KBC encourage people to start their own business, and help business owners develop new business ideas both offline and online. 

Bronze Effie 2016: KBC - Ondernemerszin stimuleren loont

Gold Effie 2016: Telenet - Helemaal Mee Tournee

EFFIE Bronze: KBC Bank, “The Gap in the Market,” “Room for Improvement,” and “The Pop-up Webshop”
EFFIE Gold: Telenet, the “Helemaal Mee Tournee”