Last night, at the 28th Effie Awards in Brussels, TBWA went home as the big winner. TBWA won the only gold award of the evening for its campaign for telecommunications operator Telenet, the “Helemaal Mee Tournee”. The cherry on the cake was a Bronze Effie for our campaigns to stimulate entrepreneurship for national bank KBC.

The jury praised the Telenet campaign for its effort to visit every single client at their home and help them with technical issues or to answer possible questions. The campaign managed to strengthen the company client relationship and emphasized Telenet’s personal service.

TBWA was honoured a second time with a Bronze Effie for its long term campaigning for KBC Bank. With its campaigns “The Gap in the Market,” “Room for Improvement,” and the latest in the series “The Pop-up Webshop”, TBWA and KBC encourage people to start their own business, and help business owners develop new business ideas both offline and online. 

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About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.