TBWA zet meer dan alleen Europa in de verf

Voor het 2e jaar op rij, gaat AkzoNobel de samenwerking aan met TBWA voor het Trend Collections project dat verder dan de Belgische grenzen reikt.

De nieuwe trend collectie ‘Connections’ zet voet in landen zoals Nederland, Frankrijk, Estland, Rusland maar ook Zuid-Afrika, Turkije en Marokko: in totaal lanceren 29 landen begin 2013 deze collectie in hun eigen consumentenmarkt.

Deze trend collectie, enkel beschikbaar op de mengmachines, is gebaseerd op input van een internationale groep creatieven en experts uit de design-, architectuur- & modewereld.
Het Aesthetic Center van AkzoNobel vertaalde hun input in 5 trends met bijhorend kleurpalet. TBWA herwerkte deze trends en kleurpaletten in een inspirerende consumentenbrochure.

Hierin worden de 5 trends voor 2013 gepresenteerd: Collective Passion, Visual Solace, Switching off, The Art of Understanding en Home Factory. Daarnaast wordt de kleur van het jaar, het diep blauw in de kijker gezet.

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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