TBWA zet meer dan alleen Europa in de verf

Voor het 2e jaar op rij, gaat AkzoNobel de samenwerking aan met TBWA voor het Trend Collections project dat verder dan de Belgische grenzen reikt.

De nieuwe trend collectie ‘Connections’ zet voet in landen zoals Nederland, Frankrijk, Estland, Rusland maar ook Zuid-Afrika, Turkije en Marokko: in totaal lanceren 29 landen begin 2013 deze collectie in hun eigen consumentenmarkt.

Deze trend collectie, enkel beschikbaar op de mengmachines, is gebaseerd op input van een internationale groep creatieven en experts uit de design-, architectuur- & modewereld.
Het Aesthetic Center van AkzoNobel vertaalde hun input in 5 trends met bijhorend kleurpalet. TBWA herwerkte deze trends en kleurpaletten in een inspirerende consumentenbrochure.

Hierin worden de 5 trends voor 2013 gepresenteerd: Collective Passion, Visual Solace, Switching off, The Art of Understanding en Home Factory. Daarnaast wordt de kleur van het jaar, het diep blauw in de kijker gezet.

CREDITS-AkzoNobel-Trend-collection-2013.docx

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Persbericht-Akzo-mix-2013_NL.docx

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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