TBWA\Belgium & McDonald’s Belgium troll new Burger King restaurant to promote table service

A brand-new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Because unlike other fast food restaurants in Brussels, McDonald’s brings your Big Mac menu or Chicken Wings straight to your table. A gigantic banner right next to the Burger King restaurant popped up with the smart message: “Served by a king, or served as a king? Discover our table service at McDonald’s.” The iconic McDonald’s logo was transformed into a golden crown for the occasion. At the bottom of the banner: the directions to the two nearest McDonald’s restaurants just a few minutes' walk away. The royal message was quickly picked up on social media and in the press.

Contact us
About TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be

TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels