TBWA\Belgium & McDonald’s Belgium troll new Burger King restaurant to promote table service

July 24, 2019

A brand-new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Because unlike other fast food restaurants in Brussels, McDonald’s brings your Big Mac menu or Chicken Wings straight to your table. A gigantic banner right next to the Burger King restaurant popped up with the smart message: “Served by a king, or served as a king? Discover our table service at McDonald’s.” The iconic McDonald’s logo was transformed into a golden crown for the occasion. At the bottom of the banner: the directions to the two nearest McDonald’s restaurants just a few minutes' walk away. The royal message was quickly picked up on social media and in the press.

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Tom Eilers

TBWA\

tom.eilers@tbwa.be +32 495 442 292

About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.