TBWA\Belgium and Telenet launch the Metadorm: the first student house in the Metaverse

The metaverse is a global network of virtual reality worlds where you can roam freely as an avatar. It is already being called 'the digital future' or even 'the next version of the internet'. THE place for a new generation.

And Telenet wants this generation to feel right at home in this new world. That’s why they teamed up with TBWA\Belgium and VR specialists Cybernetic Walrus to build the Metadorm, the very first student house in the metaverse. It’s a virtual world where everyone can roam freely and can even play beer pong, an iconic student tradition in a new, digital jacket. All you need? A VR set.

‘Wherever you’re studying - in Brussels, Ghent, or Antwerp - the Metadorm is the first VR student house where literally anyone can virtually walk in. Yes, it might be a virtual – and relatively unknown - world, but it is still a student house in the first place. Be prepared to see some pizza leftovers, piles of clothes and even stolen traffic signs lying around,’ says Thomas Driesen, creative director at TBWA\Belgium.

There’s no student house (or party) without students. So therefore, it’s no surprise that – in honor of the Metadorm’s launch – Telenet will be ‘touring around’ the various Student Kick-Offs throughout September and October. Anyone who celebrates the start of the new academic year in Brussels, Ghent, Leuven, Hasselt or Antwerp can visit the Metadorm there. During those Student Kick-Offs, Jonatan Medart, Elodie Gabias and TikTokker Mona (from Brussels) will challenge students to a game of beer pong. Whoever manages to beat the influencers, will be treated to… a beer. In the real world, that is.

For Telenet, the Metadorm is only the first step of their adventure in the metaverse, a platform where the possibilities are endless. Visit the Metadorm yourself via the VRChat application.


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About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.