TBWA\Belgium and Telenet launch the Metadorm: the first student house in the Metaverse

TBWA\Belgium and Telenet launch the Metadorm: the first student house in the Metaverse

The metaverse is a global network of virtual reality worlds where you can roam freely as an avatar. It is already being called 'the digital future' or even 'the next version of the internet'. THE place for a new generation.

And Telenet wants this generation to feel right at home in this new world. That’s why they teamed up with TBWA\Belgium and VR specialists Cybernetic Walrus to build the Metadorm, the very first student house in the metaverse. It’s a virtual world where everyone can roam freely and can even play beer pong, an iconic student tradition in a new, digital jacket. All you need? A VR set.

‘Wherever you’re studying - in Brussels, Ghent, or Antwerp - the Metadorm is the first VR student house where literally anyone can virtually walk in. Yes, it might be a virtual – and relatively unknown - world, but it is still a student house in the first place. Be prepared to see some pizza leftovers, piles of clothes and even stolen traffic signs lying around,’ says Thomas Driesen, creative director at TBWA\Belgium.

There’s no student house (or party) without students. So therefore, it’s no surprise that – in honor of the Metadorm’s launch – Telenet will be ‘touring around’ the various Student Kick-Offs throughout September and October. Anyone who celebrates the start of the new academic year in Brussels, Ghent, Leuven, Hasselt or Antwerp can visit the Metadorm there. During those Student Kick-Offs, Jonatan Medart, Elodie Gabias and TikTokker Mona (from Brussels) will challenge students to a game of beer pong. Whoever manages to beat the influencers, will be treated to… a beer. In the real world, that is.

For Telenet, the Metadorm is only the first step of their adventure in the metaverse, a platform where the possibilities are endless. Visit the Metadorm yourself via the VRChat application.


Press release TBWA_Telenet_Metakot_Press release_UK.docx - 77 KB Credits TBWA_Telenet_Metakot_Credits.docx - 16 KB



About TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


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