TBWA\Belgium en Brussels Airlines maken vrienden in Afrika

‘Why travel with an airline if you can fly with a friend?’ Met die openingszin trekt TBWA\Belgium de campagne voor Brussels Airlines op gang in maar liefst 16 Afrikaanse landen. Zo positioneert Brussels Airlines zich als kleine, sympathieke speler én vriend uit het al even kleine, sympathieke België in schril contrast met de grote, vaak afstandelijkere kleppers uit de luchtvaart.

Dat die warme gastvrijheid en informele vriendschapsrelatie – die ook zo typerend is voor Afrika - niet uit de lucht gegrepen is, bewijst Brussels Airlines met een handvol sterke troeven.

‘Friendship goes a long way.’, klinkt het. Niets is minder waar. Brussels Airlines vliegt immers op 100 bestemmingen in Europa en 50 plekken in Noord-Amerika. Ook wat bagage betreft kunnen de Afrikanen rekenen op een helpende hand van hun genereuze vriend. Standaard mag je immers 2 koffers meenemen. En in totaal mogen er zelfs 5 bagagestukken mee aan boord. Zo speelt Brussels Airlines slim in op de Afrikaanse gewoonte om te reizen met flink wat bagage. Afrikanen krijgen er dus een vriend bij die hen - ook op 30.000 voet – thuis doet voelen.

De campagne loopt in Afrika van 18 februari 2020 tot midden april 2020 op radio,
in print, via outdoor posters en online advertising.

Contacteer ons
Maria-Laura Laubenthal TBWA\
Maria-Laura Laubenthal TBWA\
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA\Belgium
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