TBWA\Belgium en Brussels Airlines maken vrienden in Afrika

19 februari 2020

‘Why travel with an airline if you can fly with a friend?’ Met die openingszin trekt TBWA\Belgium de campagne voor Brussels Airlines op gang in maar liefst 16 Afrikaanse landen. Zo positioneert Brussels Airlines zich als kleine, sympathieke speler én vriend uit het al even kleine, sympathieke België in schril contrast met de grote, vaak afstandelijkere kleppers uit de luchtvaart.

Dat die warme gastvrijheid en informele vriendschapsrelatie – die ook zo typerend is voor Afrika - niet uit de lucht gegrepen is, bewijst Brussels Airlines met een handvol sterke troeven.

‘Friendship goes a long way.’, klinkt het. Niets is minder waar. Brussels Airlines vliegt immers op 100 bestemmingen in Europa en 50 plekken in Noord-Amerika. Ook wat bagage betreft kunnen de Afrikanen rekenen op een helpende hand van hun genereuze vriend. Standaard mag je immers 2 koffers meenemen. En in totaal mogen er zelfs 5 bagagestukken mee aan boord. Zo speelt Brussels Airlines slim in op de Afrikaanse gewoonte om te reizen met flink wat bagage. Afrikanen krijgen er dus een vriend bij die hen - ook op 30.000 voet – thuis doet voelen.

De campagne loopt in Afrika van 18 februari 2020 tot midden april 2020 op radio,
in print, via outdoor posters en online advertising.

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Credits

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Maria-Laura Laubenthal

TBWA\
maria-laura.laubenthal@tbwa.be+32 479 304 264

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Nell Dumortier

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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