TBWA\Belgium en Brussels Airlines maken vrienden in Afrika

‘Why travel with an airline if you can fly with a friend?’ Met die openingszin trekt TBWA\Belgium de campagne voor Brussels Airlines op gang in maar liefst 16 Afrikaanse landen. Zo positioneert Brussels Airlines zich als kleine, sympathieke speler én vriend uit het al even kleine, sympathieke België in schril contrast met de grote, vaak afstandelijkere kleppers uit de luchtvaart.

Dat die warme gastvrijheid en informele vriendschapsrelatie – die ook zo typerend is voor Afrika - niet uit de lucht gegrepen is, bewijst Brussels Airlines met een handvol sterke troeven.

‘Friendship goes a long way.’, klinkt het. Niets is minder waar. Brussels Airlines vliegt immers op 100 bestemmingen in Europa en 50 plekken in Noord-Amerika. Ook wat bagage betreft kunnen de Afrikanen rekenen op een helpende hand van hun genereuze vriend. Standaard mag je immers 2 koffers meenemen. En in totaal mogen er zelfs 5 bagagestukken mee aan boord. Zo speelt Brussels Airlines slim in op de Afrikaanse gewoonte om te reizen met flink wat bagage. Afrikanen krijgen er dus een vriend bij die hen - ook op 30.000 voet – thuis doet voelen.

De campagne loopt in Afrika van 18 februari 2020 tot midden april 2020 op radio,
in print, via outdoor posters en online advertising.

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