Telenet & TBWA laten Alex Agnew helemaal zichzelf zijn in hun nieuwste campagne

Als de Genghis Khan van de comedy - Alex Agnew (zijn woorden) naar Play van Telenet komt, dan kan je niet anders dan de half man, half god dit heugelijk nieuws zelf te laten aankondigen. Daarom bedachten TBWA en Play een campagne waar Alex de goedkeuring voor gaf, op voorwaarde dat hij helemaal zichzelf kon zijn.

Het heeft hem dus niet te veel moeite gekost, hij kreeg volledige artistieke vrijheid en het kon hem geen f*ck schelen of Telenet meer abonnementen verkochten of niet. Het resultaat is dan ook een reeks tv-,radio- en social media spots waarin de comedy god der lage landen zich volledig laat gaan.

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Lauren Vandendriessche TBWA
Lauren Vandendriessche TBWA
Over TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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