Telenet & TBWA laten Alex Agnew helemaal zichzelf zijn in hun nieuwste campagne

Als de Genghis Khan van de comedy - Alex Agnew (zijn woorden) naar Play van Telenet komt, dan kan je niet anders dan de half man, half god dit heugelijk nieuws zelf te laten aankondigen. Daarom bedachten TBWA en Play een campagne waar Alex de goedkeuring voor gaf, op voorwaarde dat hij helemaal zichzelf kon zijn.

Het heeft hem dus niet te veel moeite gekost, hij kreeg volledige artistieke vrijheid en het kon hem geen f*ck schelen of Telenet meer abonnementen verkochten of niet. Het resultaat is dan ook een reeks tv-,radio- en social media spots waarin de comedy god der lage landen zich volledig laat gaan.

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Lauren Vandendriessche TBWA
Lauren Vandendriessche TBWA
Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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