Telenet en TBWA brengen de omroepers terug

20 april 2016

Twee weken lang nemen de iconische televisieomroepers Luc Appermont, Paul Codde, Alexandra Potvin en Rachel Frederix Vlaanderen mee terug naar de jaren ’80 en kondigen ze allerhande filmpjes op YouTube aan.

Hoe deden we de dingen vroeger nu ook alweer? Met de Vollenbak Vooruit campagne katapulteert Telenet heel Vlaanderen nu al enkele maanden terug naar de tijd van analoog en offline. Met Villa84 bijvoorbeeld, en vanaf datum 2016 met de YouTube Omroepers. Want, televisiekijken, hoe ging dat vroeger ook alweer?

Om dat te achterhalen kondigen Luc Appermont, Paul Codde, Alexandra Potvin en Rachel Frederix twee weken lang allerhande filmpjes op YouTube aan. Net zoals in ‘80, maar dan op de televisie van vandaag.

Voor deze campagne kregen tal van bestaande YouTube-filmpjes een gepaste aankondiging. Wie bijvoorbeeld Rihanna als zoekterm op YouTube gebruikt, ziet Luc Appermont badgal Riri aankondigen. Tip: probeer zeker eens de zoektermen Funny cats, Urban Hip Hop, FC De Kampioenen of Mister Bean.

Wij, en de voltallige ploeg, wensen u alvast veel kijkplezier.

Omroepen met Alexandra www.youtube.com

Omroepen met Luc www.youtube.com

Omroepen met Paul www.youtube.com

Omroepen met Rachel www.youtube.com

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Isabel Broes

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.

Telenet en TBWA brengen de omroepers terug

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Isabel Broes

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Over TBWA\Belgium

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