Telenet en TBWA gaan straffer supporteren met Play Sports

10 augustus 2015

Of we nu zelf sporten of niet, we leven allemaal mee met sport. Telkens we onze sporthelden bezig zien komt de fan in ons naar boven. En de sporters halen dan weer enorm veel energie en motivatie uit onze aanmoedigingen. Die band tussen sporter en fan staat centraal in de lanceringscampagne voor Play Sports: #samenstraffer.

Bij Play Sports zijn we er van overtuigd dat de liefde van alle supporters, hun samenhorigheid en hun energie essentieel zijn voor de topprestaties van onze sporters. Daarom doen wij er alles aan om sporters en supporters dichter bij elkaar te brengen. Want straffe fans maken straffe sport.

En dat is de gedachte die centraal staat in drie tv spots met échte verhalen over de band tussen fans en sporters. In een gestileerde documentaire-stijl leren we het verhaal kennen achter onvergetelijke supportersmomenten in het voetbal, veldrijden en hockey. Elke spot wordt afgesloten met de hashtag #samenstraffer, die in de hele campagne terugkomt.

Play Sports gaat fans ook écht helpen om straffer te supporteren op hun supportersplatform. Met verschillende activaties zullen ze de aanmoedigingen van fans op originele manieren tot vlak bij de sporters brengen. Meesupporteren kan op playsports.be/samenstraffer.

Je kan de volledige campagne hier ontdekken.

Spot TV 'Here's to you, Vincent Kompany'

Website Play Sports - Samen Straffer playsports.be

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Isabel Broes

TBWA

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.