Telenet et TBWA raflent un Gold Effie avec King&Kong. Waouw!

Depuis quelques minutes maintenant, les résultats des Effie Award 2013 sont connus pour les 20 dossiers qui ont été introduits.

Les Effie Awards récompensent les campagnes pour leur efficacité et leur créativité.

C’est la campagne « King & Kong » de Telenet, signée TBWA, qui a été récompensée d’un Gold Effie, seul de la soirée et d'un prix spécial : measurement of effectiveness !

Ce lancement de campagne « King&Kong » a permis a Telenet d'immédiatement devenir l’un des acteurs majeurs du marché mobile avec ses 600.000 clients.

Un très beau résultat pour une collaboration intense entre l’annonceur et l’agence de publicité.

A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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