Telenet Play Sports en TBWA blikken terug op 2018 met #PlaySportsJaaroverzicht

Donderdag 20 december 2018 — Telenet Plays Sports en TBWA zijn nog altijd op missie om iedereen fan te maken. Ook zij die dit jaar niet veel sport hebben gezien, kunnen toch terugkijken op een spannend sportjaar dankzij het jaaroverzicht van Play Sports. Hierin worden de hoogtepunten uit de sport grappig gelinkt aan de hoogtepunten uit de actualiteit.

Want de cross dat was eigenlijk gewoon zoals de Russische verkiezingen, het is altijd dezelfde die wint. En hockey dat was zoals de raketten van Elon Musk. Je snapt er niks van maar het is wel spectaculair om naar te kijken. En de voetbal dat was zoals Temptation Island dit jaar. Keihard buiten de lijnen gaan en vergeten dat er camera’s staan. Tientallen van deze verrassende vergelijkingen duiken op in een TV-spot, radiospots, online filmpjes, banners en fullpage printadvertenties in de Standaard, HUMO en Knack.

De campagne loopt nog tot het einde van het jaar.

Contacteer ons
Soraya Hellara TBWA\
Soraya Hellara TBWA\
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium

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