Telenet Play Sports en TBWA blikken terug op 2018 met #PlaySportsJaaroverzicht

20 december 2018

Telenet Plays Sports en TBWA zijn nog altijd op missie om iedereen fan te maken. Ook zij die dit jaar niet veel sport hebben gezien, kunnen toch terugkijken op een spannend sportjaar dankzij het jaaroverzicht van Play Sports. Hierin worden de hoogtepunten uit de sport grappig gelinkt aan de hoogtepunten uit de actualiteit.

Want de cross dat was eigenlijk gewoon zoals de Russische verkiezingen, het is altijd dezelfde die wint. En hockey dat was zoals de raketten van Elon Musk. Je snapt er niks van maar het is wel spectaculair om naar te kijken. En de voetbal dat was zoals Temptation Island dit jaar. Keihard buiten de lijnen gaan en vergeten dat er camera’s staan. Tientallen van deze verrassende vergelijkingen duiken op in een TV-spot, radiospots, online filmpjes, banners en fullpage printadvertenties in de Standaard, HUMO en Knack.

De campagne loopt nog tot het einde van het jaar.

Visual Telenet Play Sports - Jaaroverzicht

Persbericht

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Credits

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Soraya Hellara

TBWA\

soraya.hellara@tbwa.be +32 497 362 558

Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.