Telenet Play Sports en TBWA maken iedereen fan van hockey

De Red Lions hebben Belgische sportgeschiedenis geschreven en mogen zich trots  wereldkampioen hockey noemen. Helaas is in België niet iedereen een grote hockeyfan. Aan het spektakel en spel zal het zeker niet liggen, maar misschien kennen we er gewoon te weinig van?

Om toch zoveel mogelijk Belgen fan te maken nog voor de finale, lanceerden Telenet Play Sports en TBWA vorige week een opvallende actie. Wie nog niets van hockey kende, kon de kwartfinales op een speciaal apart kanaal volgen met commentaar van voetbalkenner maar totale hockeyleek Filip Joos. Met behulp van ex-hockeydoelman Manu Leroy werd Filip Joos zo samen met de kijkers ingeleid in de wondere wereld van de Red Lions. Het hockey for dummies-kanaal werd gepromoot met opvallende banners op sociale media.

Contacteer ons
Over TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwagroup.be

TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels