Tequila prend Nissan au pied de la lettre

Mardi 16 octobre 2012 —

« Ce n'est pas à vous de vous adapter ». C'est sous ce titre pour le moins direct que Tequila lance la campagne dédiée au mois des utilitaires Nissan, du 15 octobre au 15 novembre. Un titre que l'agence a choisi de faire vivre en le prenant à rebrousse-poil et en l'illustrant... à la lettre ! En effet, la campagne met en scène des professionnels forcés d'adopter des postures inconfortables pour former les lettres du mot « VOUS », dans le titre principal.

La campagne print (affichage, annonces, mailing...) est soutenue par des spots radio destinés à souligner le clin d'œil du message. On y fait la connaissance d'un vendeur d'utilitaires plutôt culotté qui, à défaut de trouver une solution adéquate, propose à ses clients d'adapter leur propre activité aux capacités de ses véhicules, illustrant a contrario la flexibilité de l'offre Nissan.

 

Pour plus d'informations concernant la campagne, veuillez contacter :

-       Fred Lequeu (Account Director) TEQUILA - +32 2 789 39 96

-       Peter Loiseaux (CD) TEQUILA - +32 2 789 39 39

Contactez-nous
Pierre-Antoine Van Wijmeersch Pride/TBWA
Pierre-Antoine Van Wijmeersch Pride/TBWA
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