‘The Good Flow’ des Diables Rouges à la radio vu par Telenet et TBWA

Vendredi 13 juillet 2018 — La semaine passée encore, les Diables Rouges ont montré un jeu fantastique contre le Brésil. Avec l’engagement de la marque ‘Go with the good flow’[1] Telenet et TBWA ont eu une superbe occasion de mettre le parcours des Diables Rouges sur les ondes.

Le lendemain du match contre le Brésil cinq fois champion du monde, un spot radio a été diffusé dans lequel on pouvait suivre le flow d’un supporter belge. La joyeuse gueule de bois de cette victoire s’est rapidement transformée en une furieuse envie de disputer la finale à Moscou.

Malheureusement la défaite contre la France a amené avec elle chagrin et colère, pour finalement faire place à un plan combattif : déjà discuter d’aller à la finale de l’EURO 2020 avec ses potes! Les supporters ont donc bien vite oublié la déception de la demi-finale de la Coupe du Monde. Parce que quand le flow est au top, tout roule.

Les spots radio étaient diffusé le 7 juillet et le mercredi 11 juillet sur Radio 1, Studio Brussel, MNM, QMusic et Joe.

[1] Telenet a lancé #Thegoodflow en mars 2018.

 

CREDITS:

Brand: Telenet

Agency: TBWA

Creative Director: Jan Macken  

Copywriter: Paul Van Oevelen 

Account: Isabel Broes

Producer: Lore Desmet (Make)

Media Agentschap: David Driesmans (PHD)

Client: Nathalie Rahbani, Inge Debremaeker

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Isabel Broes TBWA
Isabel Broes TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. If offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, BMW, KBC, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWA\Group, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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