‘The Good Flow’ des Diables Rouges à la radio vu par Telenet et TBWA

La semaine passée encore, les Diables Rouges ont montré un jeu fantastique contre le Brésil. Avec l’engagement de la marque ‘Go with the good flow’[1] Telenet et TBWA ont eu une superbe occasion de mettre le parcours des Diables Rouges sur les ondes.

Le lendemain du match contre le Brésil cinq fois champion du monde, un spot radio a été diffusé dans lequel on pouvait suivre le flow d’un supporter belge. La joyeuse gueule de bois de cette victoire s’est rapidement transformée en une furieuse envie de disputer la finale à Moscou.

Malheureusement la défaite contre la France a amené avec elle chagrin et colère, pour finalement faire place à un plan combattif : déjà discuter d’aller à la finale de l’EURO 2020 avec ses potes! Les supporters ont donc bien vite oublié la déception de la demi-finale de la Coupe du Monde. Parce que quand le flow est au top, tout roule.

Les spots radio étaient diffusé le 7 juillet et le mercredi 11 juillet sur Radio 1, Studio Brussel, MNM, QMusic et Joe.

[1] Telenet a lancé #Thegoodflow en mars 2018.

 

CREDITS:

Brand: Telenet

Agency: TBWA

Creative Director: Jan Macken  

Copywriter: Paul Van Oevelen 

Account: Isabel Broes

Producer: Lore Desmet (Make)

Media Agentschap: David Driesmans (PHD)

Client: Nathalie Rahbani, Inge Debremaeker

Contactez-nous
A propos de TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium