The latest campaign by TBWA Belgium x Brussels Airlines: a flying start for the Belgian Red Devils

June 8, 2026

As a proud sponsor of the Belgian Red Devils, Brussels Airlines is launching a campaign you simply can’t miss. Not even from the air. The goal? To get our national team off to a flying start, right from take-off. And every Belgian fan had the chance to get involved.

 

On 8 June, the Belgian Red Devils fly to America to defend our national honour on the football pitch. And the cheering starts at take-off. Because the moment the wheels leave the tarmac… there’s something to spot: giant words of encouragement, submitted by the fans themselves.

 

From all entries, the most impactful and creative message was selected. To bring it to life in huge letters in a field beside the runway, the teams at Brussels Airlines and the RBFA rolled up their sleeves. The result is a bold statement:

‘Play bold. Win gold, Devils!’

And just like that, the Belgian Red Devils are off to a flying start. With a message from the fans that can be admired by everyone flying over it right up until the start of the World Cup!

 

 

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Contact us

Nell Dumortier

nell.dumortier@tbwa.be

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About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

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+32 2 679 75 00

tbwa.be