The latest work from TBWA for McDonald’s® is steaming hot.

It’s news hot off the press, and in this case you can take it literally. McDonald’s has considerably spiced up its menu with Spicy Chicken McNuggets©, Spicy McChicken® and Spicy McVeggie. A range for everyone who’s looking for a treat with a thrill.

The steaming hot commercial leaves nothing to the imagination. Because no one who takes a bite from these fiery new delights is left untouched. The consequential surreal situations, thought up by TBWA, are masterfully brought to life by director Wim Geudens, reputed for his absurdist humor.

The campaign is running on television from October 11 to 31.

And the usual social networks won’t escape the heatwave either.


DOCX - 17 Kb

Jeremie Goldwasser

Creative Director, TBWA

Elien Onclinx

Group Account Manager, TBWA

Marie Buyens

Account Manager, TBWA

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About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.