These Stella Artois outdoor ads show Stella Artois outdoor ads from all over the world

AB-INBEV plays on international fame in its home country.

Stella Artois is a Belgian beer with more than 600 years of brewing tradition. And you know how it goes with great ideas: They travel. Stella Artois became the most popular Belgian beer abroad, having travelled far and wide, becoming the reference of Belgian Beer in more than 180 countries. 

This international fame is a great source of proudness for Belgians. So, in a first outdoor campaign for Stella Artois by TBWA\Belgium, we see outdoor ads from Stella Artois on iconic locations and cities around the world.

Together with the client, the agency scanned media plans worldwide looking for outdoor ads. These locations were then used in a new series of outdoor ads. The whole series is displayed in the city of Antwerp, in Belgium.

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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