These Stella Artois outdoor ads show Stella Artois outdoor ads from all over the world

Monday, July 15, 2019 — AB-INBEV plays on international fame in its home country.

Stella Artois is a Belgian beer with more than 600 years of brewing tradition. And you know how it goes with great ideas: They travel. Stella Artois became the most popular Belgian beer abroad, having travelled far and wide, becoming the reference of Belgian Beer in more than 180 countries. 

This international fame is a great source of proudness for Belgians. So, in a first outdoor campaign for Stella Artois by TBWA\Belgium, we see outdoor ads from Stella Artois on iconic locations and cities around the world.

Together with the client, the agency scanned media plans worldwide looking for outdoor ads. These locations were then used in a new series of outdoor ads. The whole series is displayed in the city of Antwerp, in Belgium.

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Max Fauconnier TBWA\Belgium
Max Fauconnier TBWA\Belgium
About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

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