Touring gaat gerust op weg met TBWA

Er is altijd wel een reden om ergens niét naartoe te gaan. Dat zorgt ervoor dat we onze vrienden en familie steeds minder zien. Jammer, vindt Touring, de mobiliteitsspecialist in België, en dus lanceren ze de campagne ‘Ga gerust op weg’. Een radio en online-campagne die benadrukt dat je je door niks moet laten tegenhouden. Want met een pechverhelping van Touring aan je zijde hoef je je geen zorgen te maken.

In de radiocampagne trekt Touring alle registers open. In een reeks grappige spots horen we hoe mensen aangespoord worden om vrienden en familie op te zoeken, wat steeds leidt tot verrassende en grappige situaties.

De online campagne bestaat uit reeks speciaal voor online bedacht pre-rolls. De verrassende filmpjes illustreren perfect dat pechverhelping op de meest onverwachte momenten van pas kan komen. Ontdek het zelf maar.

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Valérie Demeure
Valérie Demeure

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

Excelsiorlaan 75/77,
1930 Zaventem, Belgium