Touring gaat gerust op weg met TBWA

Er is altijd wel een reden om ergens niét naartoe te gaan. Dat zorgt ervoor dat we onze vrienden en familie steeds minder zien. Jammer, vindt Touring, de mobiliteitsspecialist in België, en dus lanceren ze de campagne ‘Ga gerust op weg’. Een radio en online-campagne die benadrukt dat je je door niks moet laten tegenhouden. Want met een pechverhelping van Touring aan je zijde hoef je je geen zorgen te maken.

In de radiocampagne trekt Touring alle registers open. In een reeks grappige spots horen we hoe mensen aangespoord worden om vrienden en familie op te zoeken, wat steeds leidt tot verrassende en grappige situaties.

De online campagne bestaat uit reeks speciaal voor online bedacht pre-rolls. De verrassende filmpjes illustreren perfect dat pechverhelping op de meest onverwachte momenten van pas kan komen. Ontdek het zelf maar.

Contacteer ons
Valérie Demeure
Valérie Demeure
Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. If offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, BMW, KBC, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWA\Group, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.



Excelsiorlaan 75/77,
1930 Zaventem, Belgium