Two Men and a Horsehead fait perler les nouveaux packaging et identité visuelle de BRU

Au terme d’un pitch lancé à l’automne 2014 par Spadel, c’est Two Men and a Horsehead – l’agence design de TBWA – qui a été choisie pour retravailler le packaging des bouteilles et étiquettes de Bru.

Two Men and a Horsehead a pour cela opté pour une stratégie design originale.

C’est en effet à un subtil exercice d’équilibre entre les points forts de la marque, ses valeurs intemporelles et un look frais et contemporain que s’est livré l’agence, prenant également en compte l’histoire et le savoir-faire de Bru. Ce nouveau design rend donc hommage à l’authenticité de l’eau perlée, mais de manière contemporaine.

Vous découvrirez en mai les nouvelles étiquettes de Bru plate et Bru pétillante, mais également les nouveaux emballages des packs de Bru dans votre magasin ainsi que dans l’Horeca.

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Charlotte Lindemans TWO MEN AND A HORSEHEAD
Charlotte Lindemans TWO MEN AND A HORSEHEAD
A propos de TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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