Two Men and a Horsehead laat de nieuwe packaging en brand identity van BRU opnieuw parelen

Na een pitch die in het najaar 2014 werd uitgeschreven door Spadel, was het Two Men and a Horsehead – het design agency van TBWA  -  die werd aangewezen voor het rebranden van de Bru verpakkingen en flessenlabels.

Two Men and a Horsehead kwam met een verrassend strategic design.

Deze kon overtuigen dankzij een uitgebreide evenwichtsoefening tussen enkele sterke, te behouden merkwaarden en een frisse, verhalende look die ook rekening houdt met de historiek en het vakmanschap van Bru. In de nieuwe vormgeving wordt dan ook verwezen naar het authentieke van het parelende water op een hedendaagse manier.

De nieuwe labels van Bru sparkling en Bru plat alsook de sleeves rond de flessen Bru, kunt u vanaf mei ontdekken in de winkel en verschillende horecazaken. 

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Charlotte Lindemans

TWO MEN AND A HORSEHEAD

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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