Two Men and a Horsehead laat de nieuwe packaging en brand identity van BRU opnieuw parelen

Na een pitch die in het najaar 2014 werd uitgeschreven door Spadel, was het Two Men and a Horsehead – het design agency van TBWA  -  die werd aangewezen voor het rebranden van de Bru verpakkingen en flessenlabels.

Two Men and a Horsehead kwam met een verrassend strategic design.

Deze kon overtuigen dankzij een uitgebreide evenwichtsoefening tussen enkele sterke, te behouden merkwaarden en een frisse, verhalende look die ook rekening houdt met de historiek en het vakmanschap van Bru. In de nieuwe vormgeving wordt dan ook verwezen naar het authentieke van het parelende water op een hedendaagse manier.

De nieuwe labels van Bru sparkling en Bru plat alsook de sleeves rond de flessen Bru, kunt u vanaf mei ontdekken in de winkel en verschillende horecazaken. 

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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